CALVIN KLEIN

Discover our latest project in collaboration with Calvin Klein and Acid Rays agency, a revolutionary approach to fashion that integrates virtual fashion shows and virtual worlds into the fashion industry.

Immerse yourself in the exciting universe of virtual fashion shows and explore how the metaverse sparks the imagination of fashion players, encouraging them to rethink the possibilities offered by their industry.

The fusion of fashion and technology opens up new perspectives for the fashion industry. Choose virtual production for your fashion brand and offer your audience new immersive experiences, making fashion more accessible to all, and digitizing your products for a unique interactive experience.

With our technological advancements, we have created a virtual avatar based on a 3D sculpture of an artistic director, adopting a neutral androgynous style in line with current trends. Discover our creative process in a few steps: transforming the 3D scan into motion capture, creating a customized hairstyle with FUR 3D technology, and designing complete outfits that highlight different models from the CK collection made on Marvelous Designer.

Fashion is evolving towards exciting new digital horizons. Explore these advancements on our website to learn more about our expertise in virtual production and discover how you can innovate your brand in this digital era.