When Human Intelligence Meets AI

Technological Innovation for Hennessy – Lunar New Year 2023

A retrospective look at the audiovisual creation produced for Hennessy on the occasion of Lunar New Year 2023, the Year of the Wood Snake, in collaboration with the agency DDB Paris.

Artistic Preservation and Digital Animation

The main technical challenge was animating the painting while preserving the stylistic integrity characteristic of artist Yan Pei-Ming: specific textures, the dynamic brushstrokes, and his distinctive visual signature.

Hybrid Methodology Developed by KingsizeFX

To achieve this goal of authenticity, KingsizeFX implemented an innovative technical approach based on:

• Meticulous modeling work faithfully recreating the artist’s universe.

• Realistic keyframe 3D animation bringing each sequence to life.

• Use of AI to reproduce the artist’s painting style with incredible precision.

This methodological convergence orchestrated by KingsizeFX made it possible to transcend the traditional limits of digital animation, infusing the original work with a kinetic dimension while scrupulously respecting Yan Pei-Ming’s artistic signature.